The Facebook ad drops off tomorrow, so I thought I’d share some stats with y’all. (An Amazon “Lock screen” ad starts on the 15th to the 1st of August. More on that — on the 1st of August.)

I targeted the ad to females between the ages of 25 to death (Facebook calls that last part “65+”) in Australia, UZ, USA, Canada and Greenland. I opted to spread the budget evenly across the time period. (The Amazon ad is set to spend the budget as fast as possible.)

demographicsI honestly am not that surprised that the respondents/ad clickers skew to the older age. And the click per impression increases with age.

I don’t unfortunately, get to see what the sales demographics are. Amazon doesn’t provide that information. Maybe the Amazon ads do.

If I run another Facebook ad (not yet decided), it’ll be males with the same age demo and women 55 to .. ever.

The reach dropped off after about 11 or 12 days, so I think a campaign more than 2 weeks long is a waste of time, especially if it’s targeted. The Amazon ad will run for two weeks. If it’s successful, I’ll run it again, but first runs will be limited to 14 days, maximum.

(There might be a correlation between the drop and the 4th of July — but the US was only one of the markets, albeit the largest.)

Also not surprisingly, 65% of the ads were viewed on mobile devices (phones, tablets, etc.) and 35% on desktop/laptop.

What were the sales like, you ask? I still have my day job, but the first two weeks of sales were about triple a normal fortnight sales for a single book.

Up next, Amazon.




About the author: tonymcfadden

Since Tony McFadden left Canada two decades ago he and his wife and two children have lived in the US Virgin Islands, various American cities (LA, Ft. Lauderdale, Atlanta, Fairfax), Singapore, Malaysia, Taiwan and now, finally (and for good), Australia. All of those places and people have provided a wealth of characters and settings for his books, all filled with thrills, suspense and adventure.

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